How Salesforce.com puts managers at the center of internal communications
This guest post is by Miri Zena McDonald, a strategic communications consultant. Miri tweets at @miri_orgchange. This post is a recap of a session at the Marcus Evans 6th Annual Employee Engagement and...
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Is it time to make it formal?
SmartPulse — our weekly reader poll in SmartBrief on Workforce — tracks feedback from leading managers and HR practitioners. We run the poll question each Wednesday in our e-newsletter. Last week, we...
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Measuring and monitoring for nonprofit social media success — a Q-and-A with...
This Q-and-A is an edited transcript of my conversation with Danielle Brigida, digital marketing manager at the National Wildlife Federation. If you enjoy this interview, check back Monday for the...
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How Dean Foods built credibility by giving up control
This week, Miri McDonald attended Advanced Learning Institute’s Strategic Internal Communications Conference in Chicago. Matthew Young, manager of corporate communications for Dean Foods, challenged...
View ArticleHow an attorney general's office taps inexpensive videos to boost engagement
Miri McDonald attended Advanced Learning Institute’s Strategic Internal Communications Conference in Chicago. Like many government agencies in today’s economic environment, Washington State’s Attorney...
View ArticleHow Southwest Airlines engages its large and diverse group of workers
This guest post is by Miri Zena McDonald, a strategic communications consultant. Miri tweets at @miri_orgchange. She attended the Advanced Learning Institute’s Strategic Internal Communications...
View ArticleAndy's Answers: How Wal-Mart engages with employees using social media
With more than a million Wal-Mart Stores employees nationwide, the company’s Lisa Thurber and her team are tasked with communicating with this massive workforce in a two-day dialogue. At our BlogWell...
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How do your employees talk to one another?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Is your...
View ArticleAndy's Answers: How Itron developed a companywide listening program
Itron is one of the biggest companies you may not have heard of. They’re a large B2B in the utility industry, doing everything from developing gas meters to the software that communicates with them –...
View ArticleRyan Estis, on company culture and how to do it right
Today’s working environment is global in scope, rife with uncertainty and lacking in long-term guarantees. In such a setting, company culture has been emphasized, whether to assuage employees and...
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Does your company have a cultural congruence problem?
What does your company stand for? Go ahead, look around you; check out the published mission or values statement. Take a moment to read it. Now do a gut check: what was your reaction? Did you feel...
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